Struggling with AI marketing software? Here's the Fix

“Over 60% of marketers cite choosing the right AI marketing software as their top challenge in maximizing ROI.”

Are you overwhelmed by the sheer number of AI marketing software options and frustrated by lackluster results? You’re not alone. As marketing teams scramble to adapt to rapidly evolving digital strategies, harnessing artificial intelligence can seem both essential and elusive. But what if there was a clear roadmap—full of proven solutions and top AI tools—that could finally unlock your team’s full potential and deliver measurable results? Read on to discover exactly how today’s most innovative marketers are using AI to outpace competitors and maximize ROI. This is your step-by-step guide to leveling up your digital strategy for 2024 and beyond!

Unlocking the Potential of AI Marketing Software: Why Most Marketers Get Stuck

The promise of AI marketing software is immense—automated campaign management, real-time analytics, and hyper-personalized customer experiences. Yet, most marketers stumble when it comes to selecting, integrating, and leveraging these powerful tools. One major roadblock is the overwhelming choice of AI tools, each touting unique features yet requiring substantial time investment and data integration skills. Many marketing teams also struggle with how to rapidly onboard new technologies and ensure team-wide adoption, resulting in decision fatigue or underused platforms.

Compounding the problem, marketers are often faced with the daunting task of syncing their AI marketing tools across multiple channels—social media, email marketing, landing page optimization, and content creation. Without a clear strategy, it’s easy to fall into the trap of investing in flashy applications that don’t directly serve core business goals. Did you know AI marketing tools can automate up to 80% of manual data entry? When implemented correctly, they don’t just streamline processes—they elevate campaign performance, save hours of time, and deliver valuable insights that were previously impossible to capture.

If you find yourself “stuck” in the AI adoption phase, know that success hinges on selecting the right marketing tool for your needs, understanding how to extract value from customer data, and fostering an agile team culture willing to experiment and iterate. In the sections that follow, we’ll reveal best practices for turning AI marketing headaches into your team’s biggest competitive edge.

• Did you know? AI marketing tools can automate up to 80% of manual data entry. Learn how the right software transforms your results below.

The 33 Top AI Marketing Software Platforms for 2024 (Ranked)

• Tool #1: Lately.ai – Best for Social Media Automation
• Tool #2: Persado – Predictive Email Marketing Powered by AI
• Tool #3: Jasper AI – The Leading AI Tool for Content Creation
• Tool #4: Hootsuite Insights – Omni-Channel Campaign Management
• Tool #5: Drift – Conversational AI & Chatbots
• Tool #6: Seventh Sense – Email Send Time Optimization
• Tool #7: HubSpot AI – Integrated CRM and Marketing Automation
• Tool #8: MarketMuse – Data-Driven Content Generation
• Tool #9: Grammarly Business – AI-Powered Writing Assistant
• Tool #10: Surfer SEO – AI for SEO Content Optimization
• Tool #11: Socialbakers – Social Analytics & Influencer Discovery
• Tool #12: DeepCrawl – AI-Driven Website Auditing
• Tool #13: Phrasee – AI-Enhanced Email & SMS Copy
• Tool #14: Copy.ai – AI Copy Generation for Blogs & Ads
• Tool #15: Writesonic – Fast, Scalable Content Automation
• Tool #16: Brandwatch – AI Social Listening & Sentiment Analysis
• Tool #17: Sprout Social – Social Engagement Powered by AI
• Tool #18: Smartwriter – AI-Driven Outreach Personalization
• Tool #19: Albert.ai – Autonomous Digital Ad Optimization
• Tool #20: Crayon – Competitive Intelligence Platform
• Tool #21: Cortex – Predicts Image & Video Marketing Trends
• Tool #22: Turing – AI for B2B Demand Generation
• Tool #23: Unbounce – AI-Enhanced Landing Page Builder
• Tool #24: Blueshift – Cross-Channel Orchestration AI
• Tool #25: AdRoll – AI for Retargeting & Personalization
• Tool #26: Emarsys – AI Customer Engagement Platform
• Tool #27: Quantcast – Programmatic Audience Insights
• Tool #28: Optimizely – AI-Driven A/B Testing at Scale
• Tool #29: Acrolinx – Content Quality Governance via AI
• Tool #30: PathFactory – AI-Powered B2B Content Engagement
• Tool #31: Clevy – Chatbot for Customer Interaction
• Tool #32: Gong.io – AI Sales Conversation Analytics
• Tool #33: Outbrain Amplify – AI for Native Ad Placement

How AI Marketing Software Reshapes Content Creation and Personalization

Gone are the days when content creation was purely manual or limited by human bandwidth. Today’s AI marketing software delivers unmatched efficiency, creativity, and personalization by automating content generation, optimizing copywriting for multiple audience segments, and harnessing machine learning for predictive engagement. Whether you’re building landing pages or generating blog posts, these marketing tools use natural language processing and generative AI to scan customer data, suggest trending topics, and tailor messages that resonate at scale.

Personalization—once limited to adding a first name to a subject line—now leverages AI tools that build profiles from behavioral data and adapt marketing campaigns in real-time. Marketing teams can rapidly test messaging, analyze sentiment, and optimize every touchpoint, ensuring that content delivers real value for both the business and the target audience. The result? Higher engagement, stronger loyalty, and campaigns that stand out in a crowded digital landscape.

What’s more, AI-powered content tools free up marketing professionals from repetitive tasks, empowering them to focus on strategy, creativity, and deeper customer understanding. Through AI-driven analytics and automated content workflows, your content creation efforts can reach peak performance without the burnout.

Using AI Marketing Tools for Automated Blog Post Generation

Imagine inputting a set of keywords and instantly receiving a draft blog post tailored to your brand’s unique style—complete with SEO optimization, tone adjustment, and engaging headings. That’s the power of today’s advanced AI marketing tools focused on content creation. Platforms like Jasper AI and Copy.ai allow marketing teams to generate blog outlines, research popular topics, and write entire articles in a fraction of the time it would take manually.

These tools employ natural language processing and machine learning to ensure each blog post is unique, on-brand, and relevant for the target audience . By leveraging customer data, trends, and sentiment analysis, AI writing assistants can also suggest headlines, improve SEO rankings, and make posts more effective in driving conversions. This automation eliminates writer’s block, expedites approvals, and enables consistent publishing schedules across multiple channels.

Ultimately, automated blog post generation means more valuable insights, quicker content turnarounds, and improved campaign performance. The result? A more visible, persuasive, and authoritative digital presence for your business.

Best AI Tools for Custom Landing Page Optimization

Crafting high-converting landing pages has never been easier, thanks to AI marketing software equipped with intelligent page builders and copy optimizers. Tools like Unbounce and Instapage utilize generative AI to analyze user behavior, A/B test elements, and refine layouts for maximum engagement. With features like automatic headline generation, image recommendations, and predictive personalization, marketing teams can quickly spin up landing pages tailored to distinct audience segments.

AI-driven landing page optimizers don’t just boost conversion rates; they continuously learn from customer data and campaign performance. By evaluating user journeys and real-time analytics, these marketing tools suggest upgrades—be it a stronger call to action or a more eye-catching visual. The outcome is a landing page that adapts and performs better over time without tedious manual tweaking.

According to one expert digital marketer,

“AI-driven content creation saves our team over 20 hours per week.”

Leveraging AI Marketing Tools for Social Media Success

Social media marketing is now a high-stakes, multi-platform discipline—and AI marketing tools are your secret weapon. From scheduling posts to real-time sentiment analysis, AI tools like Lately.ai, Sprout Social, and Buffer automate and optimize campaign execution with data-driven precision. These solutions allow your team to orchestrate content across multiple channels, ensuring your messaging is cohesive, timely, and hyper-targeted to your audience’s interests.

With embedded analytics, AI-powered social tools can predict the best times to post, monitor competitor activity, and surface valuable insights. The result is greater engagement, consistent audience growth, and more effective use of your social media budget. Whether you manage one platform or several, expect your marketing team’s productivity to soar as repetitive tasks are automated and performance metrics become actionable in real-time.

Ultimately, these marketing tools not only remove guesswork but empower human creativity by freeing up time and resources. As social media channels multiply and customer expectations rise, leveraging AI becomes a competitive imperative for every digital marketing team.

Scheduling, Monitoring & Optimizing Across Multiple Channels

Managing a robust social media presence requires seamless scheduling, intelligent monitoring, and ongoing optimization—a challenge that AI marketing tools are uniquely suited to solve. With platforms like Buffer, Hootsuite, and Lately.ai, teams can automate post scheduling across multiple channels, ensuring consistent outreach and optimal timing based on historical audience data.

AI social tools also monitor brand mentions, track sentiment, and benchmark competitors, surfacing valuable insights about what’s resonating (and what’s not) in real-time. Advanced AI features recommend image pairings, hashtags, and even adjust messaging dynamically for each channel. This precision not only improves campaign performance but also saves hours of manual monitoring and reporting work.

For larger brands managing global social campaigns, AI tools streamline content repurposing and localize messaging to suit diverse markets. Predictive analytics help determine which strategies will work best for the next campaign, giving your team an invaluable edge in the constant battle for attention.

Top AI Tools for Data-Driven Social Media Campaigns

The best social media strategies today are data-driven—and the most successful campaigns rely on the right AI marketing software to analyze, predict, and deliver results. Tools like Brandwatch and Socialbakers use sentiment analysis , audience segmentation, and automated reporting to reveal what content works best. They not only aggregate data from multiple platforms but also transform those numbers into clear, actionable steps for your marketing team.

Drift, Sprout Social, and Cortex go a step further, applying machine learning to identify top-performing content and recommend next steps. This means you can quickly pivot strategies, optimize active campaigns, and ensure your messaging continues to hit the mark. For brands aiming to outperform in competitive markets, these AI tools unlock the ability to act on insights you might otherwise miss.

Don’t just take our word for it—some of the fastest-growing brands attribute their social media growth directly to the power of multi-channel AI campaign management. The future of social media belongs to those who use AI to stay a step ahead.

Email Marketing: Improve Open Rates with AI-Powered Automation

In the world of digital outreach, email marketing retains its power when personalized and optimized with AI. Modern AI marketing tools take guesswork out of crafting the perfect subject line , selecting the right send time, and orchestrating personalized content for each subscriber. Tools like Persado, HubSpot AI, and Seventh Sense leverage natural language processing and predictive analytics to dramatically improve open and click-through rates.

AI-driven platforms dig deep into customer data to segment audiences, track behaviors, and trigger automated workflows that feel both personal and timely. The result: higher engagement, more responses, and a measurable ROI for every email campaign. For marketers who want to stand out in overflowing inboxes, AI-powered email marketing is the new standard.

By continually learning from campaign performance data, these tools optimize every stage of email creation and delivery, freeing up marketing teams to focus on bigger-picture strategy and experimentation.

Personalized Email Content with AI Marketing Software

One-size-fits-all emails are a thing of the past. Today’s top AI marketing software solutions deliver true one-to-one personalization at scale. By analyzing vast amounts of behavioral and demographic data, AI tools generate unique content for each recipient—everything from subject lines to offers and copy tone. This smart segmentation ensures that every message feels relevant, increasing open rates and boosting conversions.

Platforms like HubSpot AI and Persado employ advanced language processing to tailor messaging and even predict which phrases or offers will resonate most with key customer segments. What does that mean for your marketing team? Campaigns that continually improve, less time spent on manual A/B testing, and a scalable way to nurture audience relationships.

For modern marketers, AI-powered personalization isn’t just a time-saver—it’s the difference between mediocre campaign performance and exceptional results.

Behavioral Triggers and Segmentation with the Best AI Tools

Modern email marketing harnesses AI-powered behavioral triggers to send the right message at the perfect moment. By tracking user interactions—opens, clicks, website visits, and more—AI marketing tools dynamically segment audiences and automate personalized responses. This approach, known as behavioral segmentation, is vital for maximizing both reach and relevance in your campaigns.

AI tools like Seventh Sense can predict optimal send times for each subscriber, while others automate nurture sequences based on real-time customer data. Not only does this increase engagement, but it reduces subscriber fatigue by only sending content when it’s likely to be well received. For every modern marketing team, leveraging AI for precise segmentation is a key step toward consistently high-performing campaigns.

Ready for best-in-class results? Behavioral triggers will help your marketing efforts become more targeted, efficient, and ultimately, more profitable.

How AI Marketing Software Enhances Team Collaboration and Workflow

AI marketing software doesn’t just automate tasks—it brings marketing teams together by streamlining workflow, breaking down silos, and making campaign analytics and content assets visible across departments. With real-time dashboards, project management integrations, and cloud-based collaboration features, your entire team—from writers to analysts—can coordinate efforts and align strategies quickly.

Automation frees up time to focus on big-picture goals and ensures no detail gets overlooked. By implementing shared analytics dashboards and automated reporting, you’ll spend less time updating spreadsheets and more time executing high-impact marketing campaigns. Cross-functional collaboration becomes seamless, with all stakeholders accessing AI-generated insights and jointly optimizing each phase of the marketing funnel.

The outcome? Faster project turnarounds, fewer errors, and a unified marketing strategy that is consistently informed by AI-driven data.

Best Practices for Integrating AI Tools into Your Marketing Team

To ensure successful AI adoption, start by auditing existing marketing tasks and identifying opportunities for automation. Focus on integrating AI tools that align with your core business goals and workflow preferences. It’s essential to provide training and support, ensuring that each team member is comfortable using the new marketing software and understands its value. Foster a culture of experimentation, encouraging team members to iterate and share feedback on AI-driven processes.

Additionally, establish clear guidelines for data usage, ethical AI practices, and cross-functional communication. By prioritizing user-friendliness and seamless integration with existing CRM and sales platforms, your team will quickly see the benefits. Regular performance reviews and optimization sprints ensure your AI marketing strategy evolves with your needs.

As one industry leader reports,

“Our marketing team’s productivity improved by 35% with automated workflow tools.”

Coordination and Analytics Across Departments via AI Marketing Tools

The best ai marketing tool does more than automate—it connects data and insights across your organization. With features like role-based access controls and department-specific dashboards, AI software ensures that sales, marketing, and product teams are aligned on campaign performance and priorities. By integrating analytics and reporting, everyone operates from the same up-to-date information, reducing miscommunication and duplication of effort.

Automated notifications, shared content calendars, and collaborative editing tools streamline approval workflows and help your marketing team respond quickly to market shifts. Whether launching new campaigns or optimizing existing ones, these collaboration features drive speed and innovation. The result is a more agile, responsive organization that leverages the full power of AI marketing tools.

Modern marketing success demands a unified approach—and AI is the connective tissue that binds teams together for maximum impact.

Maximize ROI: Measuring the Real Business Impact of AI Marketing Software

Quantifying the ROI of AI marketing software is essential to making the right investments and defending your budget. The true value comes in both hard metrics—such as increased conversions, reduced costs, and improved customer lifetime value—and in softer benefits like improved team efficiency and better strategic alignment. Top-performing companies use AI to measure, analyze, and optimize every phase of their digital marketing efforts.

Key performance indicators (KPIs) to track include campaign performance lifts, time saved per task, customer engagement rates, and overall marketing ROI pre- and post-AI implementation. With the right analytics dashboards in place, it’s easier than ever to demonstrate the tangible business impact of your chosen ai marketing tools . The outcome: More informed decision-making and a stronger case for expanding your AI investment.

In today’s ultra-competitive landscape, marketers who measure and iterate quickly will consistently outperform the rest.

Key Performance Metrics for AI Tools and Marketing Platforms

Not sure what to measure? Focus on these AI marketing KPIs: open and click-through rates for email campaigns, conversion rates on landing pages, engagement and sentiment scores on social media, and campaign cost per lead or acquisition. Also track time saved on repetitive marketing tasks and improvements to data quality and segmentation accuracy. Leading ai marketing software will offer built-in reporting, making it easy to monitor these metrics in near real-time.

Compare your “before and after” performance to showcase quick wins and long-term gains to stakeholders. The best AI tools excel in making these metrics visible—take advantage of easy-to-read reports that spotlight trends, bottlenecks, and opportunities for campaign optimization. Regularly reviewing these metrics will help your marketing team adapt and stay ahead of evolving best practices.

Still unsure how to quantify progress? AI marketing dashboards from HubSpot, Lately.ai, and similar platforms provide ready-made benchmarks and industry averages for reliable comparisons.

Choosing the Best AI Marketing Software: Factors That Matter

Choosing your next ai marketing tool isn’t only about features; it’s about how well the software fits your team’s workflow, integrates with your tech stack, and scales with your business. Focus on platforms that offer robust support for marketing automation, seamless CRM integration, and easy scalability. Also, prioritize security and privacy—your customer data is invaluable, so look for tools that adhere to the highest standards of protection.

As you research, consider usability and onboarding support. Even the best AI tools fail without team buy-in, so select options that are intuitive and come with strong training resources. Investigate pricing plans, availability of a free plan or demo, and the provider’s history of supporting clients through ongoing updates and feature rollouts. A vendor’s support culture can make the difference between a smooth launch and perpetual frustration.

Finally, always be sure to measure each option’s ability to support multiple channels , as cross-channel orchestration is critical in modern digital marketing. The best choice will align with your strategic goals and empower your marketing efforts to thrive well into the future.

Critical Features Every Marketing Tool Needs in 2024

To future-proof your investment in AI marketing software , prioritize platforms that excel at:

• User-friendliness (minimal onboarding curve, intuitive dashboards)
• Deep integration capabilities with CRM and sales software
• Scalability to support growing campaigns and teams
• Advanced security and data protection standards
• Responsive support and an active customer success culture

Pricing, Integrations, Support & Scalability: What to Ask

When evaluating ai marketing tools , don’t forget the practical questions: Does the provider offer a free plan or flexible pricing tiers that match your budget? How easy is it to connect the tool with your existing marketing stack? Can you expect responsive technical support and comprehensive onboarding materials? Also, check if the tool has a proven track record of scaling with similar-sized organizations. These details ensure your investment delivers real, long-term value.

• User-friendliness
• Integration with CRM and sales systems
• Scalability for future needs
• Data security you can trust
• Vendor’s support culture

Emerging Trends in AI Marketing Tools: What’s Next?

The future of digital marketing will be defined by ever-smarter, more creative AI technologies. Multimodal content creation —using AI to generate integrated visuals, video, audio, and written content—will enable campaigns to stand out and engage audiences on new levels. Expect stronger cross-channel personalization as machine learning matures and predictive analytics tools become even better at anticipating user needs across multiple channels.

Voice search and conversational AI will soon be as important as email and social media, allowing brands to build genuine, frictionless conversations with customers. At the same time, advances in sentiment analysis and real-time data processing will drive even more precise targeting and campaign optimization. For marketers who stay ahead of these trends, the opportunities are unlimited.

As one thought leader puts it:

“AI is no longer optional for digital marketers — it’s the foundation for data-driven growth.”

Multimodal Content Creation with Advanced AI Tools

State-of-the-art ai marketing tools are venturing far beyond text generation. Tools like Canva AI and Lumen5 now allow marketers to produce fully integrated campaigns—combining written content, graphics, video, and even audio at scale. This capability, known as multimodal content creation, makes for more engaging, dynamic campaigns and allows for faster iteration when trying out fresh creative concepts.

These advanced tools automatically analyze which content formats work best for each segment of your target audience , ensuring your marketing efforts remain both impactful and efficient. Expect future AI platforms to offer drag-and-drop workflows that pull from company data and brand guidelines, making multimodal campaigns the standard across major verticals.

If you want your next campaign to dazzle, let generative AI’s multimodal content powers take center stage.

Voice and Conversational AI Marketing Innovations

The next leap in AI marketing will be voice-enabled and conversational. From AI-powered chatbots on your website to smart voice search campaigns on Google and Amazon, these innovations help brands deliver immediate, meaningful interactions wherever customers are. Tools like Drift and Clevy lead the pack in conversational AI, empowering both sales and marketing teams to manage more leads simultaneously—and at any time of day.

Expect voice AI platforms to grow more sophisticated, understanding context and emotion (via sentiment analysis) for deeper personalization. The brands that adapt early will not only delight customers but also gather unique data that unlocks new growth opportunities.

The future is conversational—ensure your marketing strategy evolves alongside this trend.

Predictive Analytics Across Multiple Channels

Predictive analytics is no longer reserved for data scientists; every modern email marketing and social media team can now access predictive insights at the campaign level. AI marketing tools analyze historical campaign performance, customer journeys, and even outside market trends to suggest where to focus next. This helps marketers optimize their budgets, allocate resources wisely, and maximize campaign performance.

With cross-channel predictive analytics, you can orchestrate campaigns that anticipate user needs, personalize content journeys, and capture attention before your competitors even notice trends. The bottom line: you’ll see better results, lower costs, and higher marketing ROI.

Remember: In a world of abundant data, predictive analytics is the key to marketing dominance in 2024 and beyond.

“AI is no longer optional for digital marketers — it’s the foundation for data-driven growth.”

Video: How to Choose Your Next AI Marketing Platform Efficiently

Caption: How to Choose Your Next AI Marketing Platform Efficiently

Video: Success Stories Using AI Marketing Software for Social Media Campaigns

Video: Step-by-Step Tutorial – Setting Up Your First AI Marketing Tool Workflow

People Also Ask

What is an AI marketing tool?

An AI marketing tool is a software application that uses artificial intelligence to automate, optimize, and personalize marketing tasks such as email campaigns, content creation, audience segmentation, and social media management. These tools help marketers increase efficiency, improve targeting, and drive higher ROI by leveraging customer data and advanced analytics.

Can you use AI for marketing?

Yes, AI can be used for marketing in a variety of ways. Top uses include automating campaign execution, enhancing customer engagement, predicting user behavior, generating content, and analyzing data for valuable insights. Brands that implement AI marketing tools see improved campaign performance and can more easily adapt to changing audience needs.

Which is the best AI tool in the market?

The best AI marketing software depends on your goals. HubSpot is strong for automation, Jasper AI excels in content creation, Drift leads in conversational marketing, and Grammarly Business is top for writing assistance. Consider your specific business needs when choosing the best option for your marketing team.

What are the 4 types of AI software?

The four types of AI software are: reactive machines , limited memory , theory of mind , and self-aware AI . Most marketing tools use limited memory AI, which learns from historical data to improve marketing campaigns and deliver personalized experiences across channels.

Overcoming Common Challenges with AI Marketing Software Adoption

• Solution to data integration issues: Choose tools with robust API support and pre-built integrations.
• Making AI tool onboarding seamless: Offer team training and pilot programs for practical adoption.
• Strategies for team buy-in: Engage key stakeholders early and measure quick wins.
• Ensuring ethical and compliant AI use: Establish clear policies and review data handling procedures.

Essential FAQs for AI Marketing Software in 2024

• How much does AI marketing software cost? Pricing varies widely, from free plans for small startups to enterprise-level pricing based on features and usage.
• How do AI marketing tools handle data privacy? Top vendors adhere to GDPR and CCPA standards, offering encryption and robust privacy controls.
• Can AI replace human marketers? No—AI augments and automates manual tasks, but strategic direction and creative ideation still require human expertise.
• What are the limitations of AI in marketing? Limitations include data quality, ethical risks, and a lack of intuitive problem-solving outside defined parameters.

Key Action Steps to Implement AI Marketing Software Today

• Audit your current marketing tools and workflows
• Define core goals and KPIs for your AI-powered campaigns
• Choose the right AI marketing software for your team size and industry needs
• Create a comprehensive onboarding and training workflow
• Monitor, measure, optimize, and repeat for ongoing improvement

Key Takeaways: Building a Future-Proof Strategy with AI Marketing Software

1. AI marketing software streamlines processes and drives measurable results.
2. Choosing the right marketing tool hinges on business goals, integration, and scalability.
3. Successful marketing teams focus on constant optimization and upskilling.
4. The future belongs to marketers who embrace AI as an essential collaborator.

“Artificial intelligence won’t replace marketers — but marketers who use AI will replace those who don’t.”

Let AI Marketing Software Power Your Strategy: Get Started Now

Take the first step today—evaluate your workflows, define your goals, and let the right AI marketing software become the engine of your next-level marketing strategy!

Navigating the vast landscape of AI marketing software can be daunting. To assist you in making informed decisions, here are two authoritative resources that delve into the latest AI tools and their applications:

• “I tried 70+ best AI tools in 2025”

This comprehensive guide from TechRadar evaluates over 70 AI tools across various categories, including chatbots, image generators, voice technology, and content creation. It highlights top tools like ChatGPT for multimodal assistance and Adobe Firefly for image generation, providing insights into their functionalities and suitability for different marketing needs. ( techradar.com )

• “Adobe rolls out AI agents for online marketing tools”

This article discusses Adobe’s introduction of AI agents designed to aid brands in navigating consumer interactions on their websites. These tools allow for tailored marketing efforts based on user activity, enhancing user interaction and decision-making processes. ( reuters.com )

Exploring these resources will provide you with a deeper understanding of the current AI marketing software landscape and help you identify tools that align with your digital strategy goals.